trashcash

trashcash is a fictional brand created as a final project for my Multichannel Marketing course. The trashcash physical product is a recycling kiosk that compensates users with monetary rewards, and the overall brand concept revolves around waste reduction and environmental awareness. We were tasked with creating a brand and planning a comprehensive multimedia marketing strategy for the company.

Billboard Advertisement

TV Advertisement

Mobile Advertisement (Facebook & Instagram stories)

The “Protect Our Home” campaign’s objective is to bring awareness to environmental pollution and how it affects the entire planet. The visuals evoke an emotional reaction in the viewer and prompt them to make a change while increasing brand awareness.